Design The Future

Choosing A Web Designer

If you are starting a new business (or if you have an existing business and you have finally decided to join the 21st century), chances are you are going to need a website. However, you may be feeling overwhelmed by the plethora of web design companies available. If you, like most people, have limited experience with web design, you may be afraid of being taken advantage of and not getting your money’s worth. So, how do you go about choosing a web designer?

Firstly, do your research.

Just like with anything else, asking friends and fellow business owners for a recommendation is a good place to start. However, beware that your friends may not be knowledgeable about how their web designer rates among others. You can also look online for high-rated designers in your area. Going with a local company is ideal because you can meet with them face-to-face and reach them more easily, should problems arise. Try to find at least two different web design companies that you can compare. To get you started, here is a great web design Greenville SC company.

Secondly, conduct an interview.

Once you have a few promising options, you will want to interview them. It is best to do this in-person, so that you can get a feel for the designer/company and make sure that they are legitimate, knowledgeable and accommodating. This will also give you an opportunity to check out the office and meet the team, so you can size up the personality and culture of the company. Even if you know next to nothing about web design, these questions will help to steer you in the right direction.

  • Is the company established and experienced?
  • Does the designer both listen to your ideas and have his/her own ideas?
  • What is their approach to usability?
    The ideal approach is a user-centered design, that focuses on the experience of the site’s visitors.
  • Have they worked on projects similar to yours?
    Ask to see examples.
  • Can you make changes later and how will this work/what will it cost?
    All websites will change over time and you want to make sure that you will have the support that you need!
  • How will the website’s performance be measured?
    They should use metrics such as bounce rate, page views, conversion rate, etc. to track performance.

This guide will help you to find a web designer that is reputable, effective and suited to your particular needs. While good web design isn’t cheap, it is necessary and can be one of the most useful tools for establishing and growing your business.

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